2020

A Gourmet Sandwich Shop

The Proposal_

A Teppanyaki For Sandwiches

The project’s idea is to value a product that is not as distinctive as a sandwich, so generalized and so careless in most cases. The cook does not prepare the order hiding from the customer, but shows all the preparation, and the respective raw material, associating the experience with the traditional Japanese technique.

The corporate image also intentionally seeks to generate uncertainty about the product type. The doubt upon entering becomes an anecdote to explain.